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Sex sells. Where there are high user s, traffic and sales, there are also higher risks for acquirers and payment service providers. Following allegations of child abuse content, violence and non-consensual sexual behavior on the site, Mastercard, Visa and Discover pulled card acceptance. The Canadian-based company that owns the site and a whole host of other successful adult websites allows users to their own content. Hold that thought while we consider the first part: its extraordinary popularity.
The site in question regularly ranks within the top ten most visited sites on the internet.
The statistics for one internet minute on the site are equally mind-boggling. Thereare 80, visitors and nearlyvideos viewed. It seems as if the change was triggered by a high-profile New York Times investigation in December This claimed the website hosted videos of child rape as well as non-consensual sexual activity with trafficked people, including minors and unconscious women and children.
Among the hours of content ed every day were also videos posted without the knowledge or consent of those featured. For example, revenge porn and webcam footage from showers and changing rooms. They have high brand-risk programs in place.
The programs stipulate that acquirers must register in advance and prove they have adequate controls in place before acquiring merchants in high brand-risk sectors. The change in risk classification from high-risk to Adult want real sex Shields brand-risk reflects the change in how card acceptance risk is viewed, particularly in the e-commerce environment. For example, under the GBPP, Visa Adult want real sex Shields not permit its brand to be used for the sale or purchase of material relating to child abuse, bestiality, rape or any other non-consensual sexual behavior, as well as non-consensual mutilation of a person or body part.
Mastercard has very similar rules. These programs have been in place for around a decade, so they should be old news for the industry. Firstly, ensure that merchants have robust content approval and monitoring policies in place. This is to prevent the ing of content that is illegal or prohibited by the card schemes. This could include limiting privileges to verified users only and preventing users from downloading content.
While these measures will reduce the amount of content ed, they will also ificantly decrease the likelihood of non-compliant content being made available. Deactivating downlo helps to prevent content from circulating on different platforms.
Secondly, as soon as content is ed, additional content monitoring controls need to kick in. These checks should be automated, especially given the amount of user-generated content ed daily on those platforms. Image and video fingerprinting are very useful tools in this context.
Thirdly, ensure merchants conduct a full identification of any performers or models before they are accepted on to the platform. Verifying age and identity via a video chat, plus reviewing this at least annually, reduces the risk of identity theft or takeover.
Fourthly, pay particular attention to member-only areas. Sites that have those or use third-party technology such as Skype, present increased content risks. Transactions may occur outside the controlled, monitored environment. Rigorous investigation as well as ongoing screening and monitoring are essential. How did the website react to the accusations and loss of card acceptance? In a press release published in mid-Decemberthe company acknowledged the situation and announced a seven-point plan to safeguard its platform. The most notable change was that in the future, it will only allow verified users to content.
This also meant the detection of all content by non-verified users, which amounted to 10 million users. It also banned video downlo and pledged that it would be ificantly expanding moderation. This was in addition to launching a trusted flagger program in co-operation with non-profit organizations. Merchants offering user-generated content on their websites pose Adult want real sex Shields increased risk for acquirers.
They require proper and in-depth due diligence and, of course, high frequency monitoring. At Web Shield, we have been helping acquirers manage their merchant portfolios since with both on-boarding and monitoring services.
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In-Person Courses. March 25, Why did the card schemes pull their acceptance?. Mastercard's Requirements for Deferred Delivery Merchants.
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