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This copy is for your personal non-commercial use only. Surveys by the Toronto-based company show the stress of — plus the experience of being cooped up with partners — has driven more people to seek connections outside their marriages. Though the United States and Brazil have the most new users per capita, Canada comes in third Toronto currently has almostAshley Madison users, according to a spokesperson. The GTA has seen a 10 per cent increase in -ups since March, with average monthly new Ashley madison dating site canada currently around 3, The ratio of men to women has remained steady since last year, at around 1.
Keable expects these s to continue going up as COVID cases rise across North America, people keep working from home, and winter approaches. He said in lockdown, many of the things people once used to distract themselves from the problems in their relationships are now unavoidable.
Match Group, the company that owns Tinder, Hinge, OkCupid and more, reported a rise in subscribers and revenue in its third-quarter report in Ashley madison dating site canada November. Keable said while the pandemic might make people more cautious about in-person relationships, many members are still seeking a physical connection, but being more careful about it.
More than 10 per cent of Ashley Madison users are sticking to outdoor dates only, according to one of several member surveys the company has done during the pandemic. These surveys also found that despite being cooped up together, many couples are less intimate this year, not more — which Keable says is a primary driver toward infidelity. And 84 per cent of respondents said they see infidelity as a form of self-care during a stressful and unprecedented time, which Keable believes could actually keep more marriages together.
In fact, only one per cent of Ashley Madison users surveyed said they intend to leave their spouse. Copyright owned or d by Toronto Star Newspapers Limited. All rights reserved. To order copies of Toronto Star articles, please go to: www. Relationships Advice. Rosa Saba is a Calgary-based business reporter for the Star.
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Ashley Madison: Affairs in the time of coronavirus