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Since Tinder's launch inmore than 20 billion matches have been made. So it's no wonder the company has gained insights into our dating preferences.
As a result, Tinder just unveiled its "Year in Swipe," a look into how people used the dating app throughout InTinder released its Top Picks feature, which allows premium users the ability to sort potential matches using tagsaccording to Tech Crunch. For its Year in Swipe, Tinder analyzed the data and found women were most likely to use the tag "engineer" to find potential mates, Dating site preferences men most often sorted using the "adventurer" tag.
: The 5 hardest things about dating someone you work with. The second top tag preference for women was a three-way tie, with the tags "athlete," "model," and "lifesaver. In addition to analyzing what users were looking for in a match, Tinder also delved into the ways users portrayed themselves in their own dating profiles.
They found that the word "fun" appeared most in people's bios, with the words "travel," "food," "drink," "adventure," and "sarcasm" trailing closely behind. When it came to putting their profiles to work, Tinder users were most likely to use the app at 9 p.
Eastern Standard Time on Mondays. Sterling said she was not at all surprised by this finding, since "using Tinder takes people away from focusing on what they don't want and it helps them focus on what they do want. In addition to analyzing the most popular time of day for Tinder use, the company also found the yearly events where users were swiping the most.
It turns out the Super Bowl was the one event for Tinder use inwith the music festivals Bonnaroo and Coachella coming in second and third places. These national and global events allow users to easily find commonalities and talking points, Sterling told INSIDER, so it's no wonder why these big moments make for increased app usage.
World globe An icon of the world globe, indicating different international options.
Get the Insider App. A leading-edge research firm focused on digital transformation. Julia Naftulin. Tinder released its first-ever "Year in Swipe," an overview of trends the dating app gleaned from its users.
The data revealed that women's top match preference were people with the tag "engineer," while men's top match preference were people with the tag "adventurer. Stay up to date with what you want to know.Dating site preferences
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