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Advertising creates store traffic, attracts new customers, boosts and maintains morale, is an investment in success, encourages repeat business, generates continuous business, keeps your business top-of-mind, keeps you in the competitive race, gives your business a successful image, and businesses that succeed are usually strong, steady advertisers.
Radio can reach on-the-go consumers and allows you to establish a special relationship with consumers. Radio can cost-effectively knock through the sea of media bombardment. Radio creates success with powerful and profitable on-location remote broadcasts. Radio reaches prospects closest to the point of purchase. Radio can bridge the gaps left by other media options. Radio provides unique specialized on-air promotions. Radio is king for establishing top-of-mind-awareness. Throwing in the towel before the advertising can Free advertising in hampton roads va.
Advertising is like trying to get in shape. Getting started is the hardest part, and the rewards for your time and effort are not always readily apparent. However, with a healthy dose of commitment and focus to your plan, you will eventually enjoy the. Successful advertising is no different.
Should I advertise? If you have competitors working to attract your customers, or if you want to consistently grow your sales and make more money, then advertising is a necessity. The key is to know who your customer is, and why they like Free advertising in hampton roads va do business with you. Once you know the characteristics of your best customers, you simply need to target your advertising in a way that converts prospective customers with similar characteristics into loyal customers.
It is important to remember that most businesses are simply unable to effectively be all things to all people. Always keep in mind that when you select a particular advertising vehicle radio, television, print, outdooryou are buying an audience. The goal is to buy the right audience for your business and improve your chances for success. If radio were invented today, it would be all the marketing rage. Because we live in an on-the-go society, and unlike newspaper or television, radio is with us everywhere; in the car, at work, and in the home. Radio is an affordable, mobile, and intrusive medium that provides advertisers with the ability to target a specific audience.
When used correctly, radio provides a cost-effective marketing platform for nearly any type of business. Research our website to answer your basic questions.
After answering a series of questions and telling us what you want to accomplish, we can put together a customized game plan for your business. Once you agree on the advertising schedule, we will develop a commercial that effectively tells your story or makes the case for your product or service. What are the most frequent mistakes advertisers make? Not having the right level of commitment and focus. Many business owners think they need to do a little Free advertising in hampton roads va everything instead of doing one thing well.
I want to build my business, what do you suggest? Then meet with one of our advertising professionals to do an in-person marketing analysis interview. We will then be able to assess how we can help you. Assuming that our audience is right for your business, we will develop an appropriate campaign and develop a commercial that effectively tells your story or makes the case for your Free advertising in hampton roads va or service.
Not everyone needs your products or services today, so advertising for a month is a crapshoot. Reminding a large group of consumers who are most likely to do business with you about your Unique Selling Proposition over and over is most beneficial. When any of our listeners need your product, our goal is to have your business in their top-of-mind recall. How long does it take for advertising to begin working? Otherwise, advertising is similar to pushing a car. Soon enough you can move the car along with minimum effort.
TOMA top-of-mind awareness advertising yields the greatest long-term benefits. Consistently reminding a large group of consumers, who are also most likely to do business with you, about your Unique Selling Proposition, is most beneficial. When any of our listeners need your product, our goal is to position your business in their top of mind recall.
A marketing analysis with one of our advertising professionals can help us fine-tune your message. After ensuring your business is in fine operating order, stick to a well-constructed advertising message month after month. If you deliver your message consistently to the right people, your advertising will yield rewarding.
Heavy advertising works best for event marketing. We recommend eight to twelve commercials a day for a minimum of three days prior to an event or major sale. Television advertising that is effective, meaning acceptable frequency and good placement on a popular network or program, can be costly.
Newspaper is more of an information medium than it is a motivational medium. What is important to remember is that your potential customers will read, see, note, or associate you advertisement or message at a time when they are already motivated to buy, but seldom before that. Additionally, in many instances, controlling the placement of your Free advertising in hampton roads va within the newspaper can be difficult at best.
Like newspapers, the yellow s is primarily an informational rather than motivational medium.
Most consumers say they would be more likely to call a business with a smaller yellow ad that they had ly heard of, from radio perhaps, than an unknown business with a larger yellow ad. Radio can prime your prospects with your unique selling position prior to ever going to the yellow s, giving you the best shot to receive their phone call.
All successful marketers use a Positioning Statement. A Positioning Statement separates you from your competitors, and reminds consumers of what makes you special. You can use your Positioning Statement in all your advertising radio, print, TV. Just remember to keep it simple and be sure it focuses on your Unique Selling Proposition. Establishing your unique selling position with clarity, creativity and consistency is at the heart of image advertising.
Branding is establishing in the consumers mind your Unique Selling Proposition. It helps prospects understand why they should do business with you rather than your competitors. We all have needs that create buying cycles. As a business owner, you want the consumer to think of you when they need your goods or services. A specific listener may not need an attorney, dishwasher, new sidewalk, or retirement plan today. But, what about those who need these items next month. Create your business as a point-of-destination in the mind of the consumer. Experience has shown that if you consistently follow the basic rules for successful advertising, your chances for success improve greatly.
If you choose not to have a good game plan for marketing your business, or if you choose to break the basic rules of advertising, than your chances for success are not good. Our job is to assist you in developing a game plan and to keep you focused on your marketing objectives. This Free advertising in hampton roads va stacks all the odds for success in your favor. Our managers are trained not to be good salespeople, but Free advertising in hampton roads va marketers. Suggesting a campaign that does not work is as unacceptable to us as it is to you.
Co-op advertising is advertising paid partially by you and partially by one of your vendors. For instance, you may carry a new widget from Acme Company. Contact your vendors and ask if you have co-op dollars available. Cause related marketing is promoting your business through advertising, while at the same time, providing support to your favorite non-profit, organization, or event. First, and set a meeting to meet with one of our managers. We can then determine if we can help you.
Morning drive is 6am to 10am, and afternoon drive is 3pm to 7pm. Should I advertise during nights and weekends? Attacking a night and weekend audience is a great way to stretch a small advertising budget. Just think about the large of potential customers you could easily influence who work night and weekend shifts in our area, or the potential customers that are running errands on the weekends driving in their cars listening to their favorite radio station!
Is there a charge for an manager to meet me? A Unique Selling Proposition is some feature Free advertising in hampton roads va benefit of your product or service that customers and prospective customers can associate with your business. A Unique Selling Proposition distinguishes you from your competitors, and is yours alone.Free advertising in hampton roads va
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