Added: Emy Milne - Date: 25.06.2021 07:08 - Views: 30311 - Clicks: 6444
Line TV aims to embark on "TV commerce" next year, where audiences Tv shopping thailand purchase products shown on TV programmes by clicking on them. The venture is expected to help Line TV reach 55 million viewers inup from nearly 40 million at present. According to Nielsen Digital Content Ratings in September, Thais spent an average of 58 minutes watching digital video content per day.
Norasit Sitivechvichit, chief commercial officer of Line Thailand, said Line in will focus more on TV commerce by synergising its various services -- Line TV, online TV platform and Official s -- to help brands boost their sales. Line TV will expand to allow viewers to purchase products while watching content real-time, he said.
Viewers will also be able book delivery services with Line Man simultaneously. If all goes as planned, Thailand will be the first country where Line TV introduces the service. Line TV also operates in Tv shopping thailand.
Following five years of service, Line TV has nearly 40 million viewers and a wide variety of viewers, he said. Kanop Supamanop, head of content business at Tv shopping thailand Thailand, said Line TV has four main audience segments it targets: youngsters aged ; young workers, regarded as "premium mass", aged ; people aged with specific format and narrative preferences in terms of content, such as LGBT; and the biggest group, agedcalled mass that prefer easy-viewing family content. Mr Kanop said the most popular time for audiences to watch Line TV is pm on both weekdays and weekends, which indicates viewers watch during their commutes or free time after school and work.
At present, there are more than 1, different shows aired on Line TV by over professional partner creators.
He said Line TV recently offered prime-time packages for ad sales to brands. The platform also plans to increase content variety, particularly Hollywood movies and soap operas. Other Services. Line TV adding shopping feature for viewers in 0.
Line TV adding shopping feature for viewers in Mr Kanop says Line TV recently offered prime-time packages for ad sales to brands. Keywords content viewers tv commerce purchase products. Do you like the content of this article?
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